High-Level Science Populariz...

I. Name of the Forum:
High-Level Science Popularization Talent Cultivation

II. Introduction to the Forum:
Forum Topic: This forum mainly exchanges experiences and challenges in the process of high-level talent cultivation in science popularization, including: how to attract more students and researchers to engage in science communication and science popularization, how to carry out science communication and popularization, how to improve science communication effect and other directions. It also includes the science communication theory and practice involved in it, the policy, organization and society challenges faced in the process of talent cultivation.
Background Introduction: At the beginning of 2012, the Ministry of Education and the China Science and Technology Association jointly issued the “Promoting the Cultivation Program for High-level Popular Science Specialized Talent” and established the “National High-level Scientific Specialized Talent Cultivation Steering Committee”. In the first batch, six colleges and seven science and technology venues were selected, and the pilot work was jointly carried out. In the initial stage, the pilot programs of professional-degree masters are in three directions: namely science education talents, science product creation and design talents, and science media talents. The pilot work was carried out and the directions of cultivation will be gradually expanded. By the end of 2018, a total of 7 years of operation time will have achieved initial results. The outstanding graduates of these six colleges and universities have been engaged in science communication and popularization in various science popularization organizations such as popular science venues, popular science media and science education institutions, and have achieved some results, which are highly praised by employers.
Significance: The foreign guests invited by this forum are from the Center for Public Awareness of Science (CPAS) of Australian National University (ANU), the School of Social Psychology and Methodology of the London School of Economics and Political Science (LSE) and the Department of Life Sciences of the National University of Singapore (NUS). These institutions all have scientific communication degree programs. Professional professors are engaged in the direction of science communication, and undertake related topics. They will exchange their successful experiences and challenges in the cultivation of science communication talents from different countries, including their respective national policies on the cultivation of popular science talents, organization methodology, and employment, etc.
The domestic guests of this forum are experts from Zhejiang University (ZJU), Beihang University (BUAA), Beijing Normal University (BNU), namely the three pilot universities and one Northeastern University at Qinhuangdao to study the current situation of science popularization talents in China. They will share the experience and challenges during the pilot program of the science popularization talent cultivation in the past 7 years and the related research projects.
The forum will also invite some employers of popular science graduates to participate in the conference as audience representatives, and they will provide suggestions for the future development of high-level talents in science communication and popularization in China.

III. Schedule

Time

Speaker

Title

HostsQing Lei, Joan Leach

900-920

Signing in and Taking pictures

920-925

Prof. LEI, Qing (Host)

Deputy Dean, Institute of Higher Education, Beihang University (BUAA),

Member and Deputy Secretary-General of the National High-level Science Specialized Talent Cultivation Steering Committee

Introduction to Forum

925-930

Prf. Joan Leach (Co-host)

Prof. LEI, Qing

Introduction to Foreign Guest Speakers

Introduction to Home Guest Speakers

930-950

Prof. Joan Leach

Center for Public Awareness of Science (CPAS) of Australian National University (ANU)

The Experiences and Challenges of CPAS in the Past 33 Years

950-1010

Prof. LI, Yan

Head of Department of Curriculum and Learning Science, College of Education, Zhejiang University (ZJU)

The Experiences and Challenges of Zhejiang University in Science Communication Talent Cultivation

1010-1030

Prof. Martin Bauer

School of Social Psychology and Methodology of the London School of Economics and Political Science (LSE)

The Experiences and Challenges of LSE in Science Communication Talent Cultivation

1030-1050

Prof. REN, Rongrong

Director of Science Education Research Center of Northeastern University (NEU) at Qinhuangdao, Vice Chairman of the Qinhuangdao Association for Science and Technology

The Status Quo of Science Communication and Popularization Talents in China

1050-1110

Prof. Bernard Schiele

Department of Communication

University of Quebec at Montreal (UQAM)

The Experiences and Challenges of UQAM in Science Communication Talent Cultivation

1110-1120

A/Prof. ZHANG, Jinbao

School of Education and Technology, Beijing Normal University (BNU)

The Experiences and Challenges of Beijing Normal University in Science Communication Talent Cultivation

1120-1130

A/Prof. REN, Xiuhua

Deputy Director, Science Education Research Center, Institute of Higher Education, Beihang University (BUAA)

The Experiences and Challenges of Beihang University in Science Communication Talent Cultivation

1130-1155

Prof. LEI, Qing

Deputy Dean, Institute of Higher Education, Beihang University (BUAA),

Member and Deputy Secretary-General of the National High-level Science Specialized Talent Cultivation Steering Committee

Q&A

1155-1200

Prof. LEI, Qing

Deputy Dean, Institute of Higher Education, Beihang University (BUAA),

Member and Deputy Secretary-General of the National High-level Science Specialized Talent Cultivation Steering Committee

Summary


IV. Guest Speakers
1.Joan Leach


Professor Joan Leach (BA Hons, BSc, MA, PhD) is Director of the Australian National Centre for Public Awareness of Science at The Australian National University.  She is President of Australian Science Communicators and Chair of the National Committee for History and Philosophy of Science at the Australian Academy of Science.
Her research centres on public engagement with science, medicine and technology and she has been active in the Australian government's recent initiatives toward ‘Inspiring Australia’. She is currently researching the role of popular science in the globalization of science since the 1960s, a project funded by the Australian Research Council. She has published extensively about science communication, including Rhetorical Questions of Health and Medicine, and was editor of the International journal, Social Epistemology .
Professor Leach has won numerous academic awards for her research and community engagement, including being a Science Journalism Laureate at Purdue University (USA). While remaining transfixed by science, she advocates for better science communication that critically examines the social impacts of science, technology and biomedicine.

2. Martin Bauer:


Professor Martin Bauer was educated at the University of Bern in Switzerland and trained at the London School of Economics. He joined the LSE’s Institute of Social Psychology and Department of Methodology (formerly Methodology Institute) in September 1994.
As a social psychologist, he directs the MSc in Social and Public Communication at the Institute of Social Psychology. Martin Bauer was a Research Fellow in “'Public Understanding of Science” at the Science Museum in London, an academic visitor to the Maison Des Sciences de l'Homme in Paris, and he teaches regularly in Brazil at the Universidade Federal do Rio Grande do Sul and the Pontifícia Universidade Católica do Rio Grande do Sul.
Professor Martin Bauer’s research portfolio includes the theory of resistance in social processes, social representations of and public attitudes to science and technology, in particular genomics and modern biotechnology. The key question with which he is concerned is: how does public opinion influence the techno-scientific developments? He retains an interest in issues of 'work and organisation', including job design, stress and motivation, organisational learning, and in qualitative methodology, in particular, corpus construction, computer-assisted text analysis, content analysis, n=1 studies and the continuous sampling of experience (Bemetology). Recent projects include Biotechnology and the Public, 1973-2002 (EC 1994-2003), Perceptions of BSE/CJD Risk, 1985-1999 (WHO/EC 1999-2002) and Science in the British Press, 1946-present (Wellcome Trust/Science Museum).
Martin Bauer is well known for developing the toblerone model of social representations with George Gaskell. He is also well known for his edited handbook with George Gaskell, Qualitative Researching with Text, Image and Sound: A Practical Handbook (2000).

3. Bernard Schiele:


Bernard Schiele, PhD, is a researcher and a professor at the Department of Communication, University of Quebec at Montreal (UQAM, Canada). He teaches and lectures frequently in North America, Europe and Asia, and has been working for a number of years on the socio-dissemination of S&T. He is a member of several national and international committees and is a regular consultant on scientific culture matters to government bodies and public organizations. He is also a founding member and current member of the Scientific Committee of the PCST network. He chaired the International Scientific Advisory Committee for the New China Science and Technology Museum (2006–2009), and chaired the Scientific Committee of the Journées Hubert Curien 2012 (Nancy, France) (2011–2012). He was a member of the Expert Panel on the State of Canada’s Science Culture (2013–2014), which published Science culture: Where Canada stands (Council of Canadian Academies, 2014). Among other books he has recently published as a co-editor are At the human scale: International practices in science communication (Beijing University Press, 2006); Communicating science in social contexts: New models, new practices (Springer, 2008); Science communication in the world: Practices, theories and trends (Springer, 2012); Science communication today: International perspectives, issues and strategies (CNRS, 2013); and Les Musées et leurs publics: Savoirs et enjeux [Museums and their visitors: Knowledge and challenges] (PUQ, 2014). With Joëlle Le Marec and Patrick Baranger he has coedited Science Communication Today – 2015, and with Joëlle Le Marec Cultures de science (ACFAS, 2017).

4. LEI, Qing


Lei, Qing is Ph.D. in Management, Deputy Director, Professor and Doctoral Supervisor of the Institute of Higher Education, Beihang University. Professor Lei has long been engaged in engineering education and higher education management research. He is also a member of the National High-level Scientific Specialized Talent Cultivation Steering Committee and a Deputy Secretary-General, a member of the Education Department of the Ministry of Education, a member of the China Education Association, a member of the Academic Committee, and a member of the Academic Committee of the China Academic Degree and Graduate Education Society, a Beijing inspector and other positions. He has presided over more than 30 projects funded by the National Science Foundation of China, the Humanities and Social Sciences Foundation of the Ministry of Education, the Beijing Social Science Foundation, the Ministry of Education, and the Chinese Academy of Engineering. He has edited 5 academic monographs and published more than 90 academic papers. He has won the second prize of national teaching achievement, the first prize of Beijing education and teaching achievement, the first prize of the outstanding higher education research achievement of China Higher Education Institute, and the doctoral student to receive the excellent doctoral thesis of "Higher Education" of China Higher Education Society.

5. LI, Yan


Professor Li, Yan is currently a professor of education technology and a doctoral tutor. In 2004, she received her Ph.D. degree from the Department of Agricultural Education at Texas A&M University in the United States, specializing in distance education. Since September 2004, she has taught at the College of Education of Zhejiang University. She is currently the head of the Department of Curriculum and Learning Science. Her research interests include distance education, digital learning, information technology education, science and technology education, media education, and educational innovation communication.
Books published in the past ten years include Modern Distance Education (2007), "Educational Informationization Promotes Balanced Development of Education--Practice and Thinking in Jiangdong District of Ningbo" (2010), and "Primary School Media Education Experiment Course" (2012) and "Adolescent Media Education Practice Research Based on Online Learning Platform" (2013), "Research on Chinese University's Coping Strategies in the Background of World Open Education Resource Movement" (2017), "Technology Promotes Classroom Effective Teaching (Second Edition) )" (translated, 2018).
 In the past ten years, she has worked in "Open Education Research", "China's Electrification Education", "Distance Education Journal", "Modern Distance Education Research", "Advanced Engineering Education Research", "Scientific Research Management", Computers & Education (CAE), British Journal of Educational Technology (BJET), Educational Technology Research & Development (ETR&D), Asia Pacific Journal of Education (APJE), Social Behavior and Personality (SBP), International Journal on Emerging Technologies in Learning (iJET), Journal of International Agricultural And Extension Education (JIAEE) and other well-known academic journals at home and abroad and have published more than 30 papers.

6. REN, Rongrong


Dr. Ren, Rongrong, professor and master tutor, director of Science Education Research Center of Northeastern University at Qinhuangdao. She received her doctorate in management from Northeastern University in July 2008.
Dr. Ren's main research directions are popular science policy and popular science evaluation. She hosted several research projects including research on training popular science talents, research on training mode and curriculum of science popularization personnel in enterprises, Strategic Planning of Popular Science Talent Construction Project (2045), high-level science popularization talent cultivation pilot, and research on popular science talents development and evaluation, etc.
Professor Ren’s academic achievements related to science popularization include: (1) Science Popularization Blue Book: Development Report on Popular Science Talents(2015)、(2016-17); (2) Evaluation of Science Popularization Talents Based on GIOWA Operator (2012 9th International Conference on Service Systems and Service Management – Proceedings of ICSSSM); (3) Ren Rongrong, Zheng Nian. Introducing the concept of ability measurement in enterprise science talent training[J]. Science & Technology Review, 2012, 30(032): 11-11; (4) Ren Rongrong, Zheng Nia, Sun Hongxia. A Study on Constructing Science Popularization Professional Workforce in China[J]. Science Popularization, 2012, 7(5):70-76.

7. REN, Xiuhua


Dr. Ren Xiuhua received her Ph.D. in Educational Technology from Beijing Normal University in 2005. In the same year, she joined the Institute of Higher Education of Beihang University. She is currently an associate researcher and master tutor. She is currently the deputy director of the Science Education Research Center of Beihang University, mainly engaged in teaching and research in the field of educational technology.
Dr. Ren Xiuhua's main research directions are: teaching and learning under technical support, science education, engineering education, etc. In the teaching, she mainly pays attention to the teaching research related to science and technology education, and won the 2016 Beihang University-level graduate student excellent teaching achievement award. The graduates under her supervision have been awarded the Graduate Science Popularization Program of the China Science and Technology Association.

8. ZHANG, Jinbao


Dr. Zhang, Jinbao is currently an associate professor of the Department of Education at Beijing Normal University, a master's tutor in education technology, science and technology education. He is also a member of the Education Information Technology Standards Committee of the Ministry of Education, the Secretary of the Education Informationization Expert Committee of the Ministry of Education, the Deputy Secretary-General of the National Science and Technology Specialized Talent Cultivation Expert Committee, the Secretary of the Modern Distance Education Teacher and Management Staff Training Program Expert Group, and part-time faculty member of the World Bank College for digital learning, national administrative college distance education expert consultant, digital learning and education public service research department of the Engineering Research Center. He has hosted and participated in dozens of ministerial and provincial education informatization projects, and has cooperated with multinational companies such as Microsoft, Intel, CISCO, and LG.
Dr. Zhang, Jinbao's main research areas include: information technology and curriculum integration, teacher education informatization, distance education (e-learning), education technology application innovation diffusion research, curriculum development and teaching model, science and technology education. His research projects include: 3 school-level projects, 6 horizontal projects, 3 undergraduate fund projects of Beijing Normal University, and 1 Beijing-level innovation project.

IV. Organizer:
Beihang University

V. Contact:
Ms.TIAN, tianlily@sina.com